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ORLY; It All Starts with Innovation. Founded in the 1970s by Jeff Pink, ORLY has over 40 fabulous years in the nail care industry. From the conception of timeless nail looks such as the Original French Manicure® to cutting-edge colour and treatments, ORLY has been turning industry heads with innovative products, colour expertise and an unwavering commitment to salon professionals. Jeff’s latest innovations include Gel FX – vitamin infused gel polish, and beauty editor’s favourite BB creme.

Free from 12 nasty chemicals, 100% cruelty-free and suitable for vegans.