Boost Your Profits With Up-Selling

When it comes to waxing, achieving silky, hair-free skin is just the beginning. To make sure your clients get the best results and extend the life of their treatments, aftercare products are a must. But how do you go about upselling those products without feeling pushy? It’s all about educating your clients and offering them products that genuinely benefit their skin.

In this post, we’ll dive into simple strategies for successfully upselling post-wax aftercare products in a way that feels natural and helpful, not sales-y. Ready to increase your revenue while making sure your clients leave with the best tools to keep their skin glowing?

1. Educate, Don’t Sell

The key to successfully upselling post-wax products starts with education. Your clients likely come to you because they trust your expertise, so when you take the time to explain why aftercare is important, they’ll be more inclined to invest in it.

How to educate:

Explain the benefits: Share how aftercare products (like Bush Balm, Face & Body Scrub, or Ingrown Hair Serum) can help their skin stay smooth, prevent irritation, and extend the life of their wax.
Highlight potential issues: Gently mention that skipping aftercare can lead to problems like redness, ingrown hairs, or dry skin. By framing the products as a way to avoid these issues, clients will see the value.
Use visuals: Show them the difference in skin health with and without proper aftercare. A quick “before and after” comparison can work wonders.

Pro Tip: Make aftercare feel like a part of the “complete experience” rather than an extra add-on. Let your clients know they’ll get the best results with a full waxing and aftercare regimen, and explain what you're using as you apply the products at the end of the treatment.

2. Personalize Your Recommendations

Every client’s skin is different, so make sure you tailor your aftercare suggestions based on their skin type and specific needs. Personalization goes a long way in making the upsell feel relevant and thoughtful.

How to personalize:

Skin type: If a client has sensitive skin, suggest Aloe Vera Gel to prevent calm and soothe irritation. For drier skin, recommend adding Botanical Oil to their routine.
Concerns: If a client is prone to ingrown hairs, recommend Ingrown Hair Serum or Face & Body Scrub to prevent bumps. For those looking to prolong their wax, recommend Tea Tree Hand & Body Lotion that keeps the skin soft and nourished.
Body area: Different parts of the body may require different care. For example, intimate areas might need more soothing so Bush Balm is your choice while legs could benefit from a light moisturiser such as Hand & Body Lotion.

Pro Tip: Don’t overwhelm your client with too many options. Pick one or two products that would work best for their skin, and explain why these are their ideal match.

3. Bundle Products for a Value Deal

Clients love a good deal, and bundling aftercare products can make the upsell feel like a smart choice. Offering a waxing aftercare kit or package that includes a few essential products can save your client time and money, while boosting your sales.

How to bundle:

Create a post-wax bundle: Combine a lotion, ingrown hair serum, and exfoliator in one package. Offer the bundle at a slight discount compared to buying each product individually. Or, to make life easier buy our Big Wonders and we'll do the work for you!
Offer a discount for first-time purchases: If it’s a client’s first time purchasing aftercare, offer a small discount on the bundle. “Since you just got your wax, I’d love to offer you 10% off our aftercare bundle so you can maintain that smooth skin.”
Seasonal or promotional bundles: Tie your aftercare products into special promotions—whether it’s a summer skin prep kit or a post-winter glow package. People love seasonal themes!

Pro Tip: Offer a free (or reduced) travel-size version of a product with the purchase of a full-size aftercare item. This adds a nice touch of value that can encourage clients to try more products from your line.

4. Highlight the Results of Good Aftercare

Clients want to know what they’re getting for their money, so be sure to emphasise how post-wax care contributes to long-lasting results.

How to highlight the results:

Focus on smoother skin: Remind clients that with proper aftercare, their skin will stay smooth for longer, and they’ll experience fewer ingrown hairs and irritation.
Extend the life of their wax: Aftercare helps keep skin in top shape, which means their wax will last longer. Clients want the most value for their money, so show them how aftercare makes that happen.
Boost their overall experience: Let clients know that aftercare is part of the complete waxing experience, not just something to add on afterward. It ensures they get the best possible results and leaves them with soft, glowing skin.

Pro Tip: When you’re recommending products, share your own experiences! “I personally use this Post Wax Spray after every wax, and it’s made a huge difference in my skin. I love how it keeps me bump-free after my wax!”

5. Make It Easy to Buy

The easier you make it for clients to purchase aftercare products, the more likely they are to buy. Streamline the buying process and make your products accessible in the right moments.

How to make it easy:

Have the products readily available: Display your aftercare products near the waxing area or on your reception desk so clients can easily see and buy them when they check out.
Offer online ordering: If you have an online store, make sure clients know they can order products directly from your website and have them shipped to their homes.
Set up subscriptions: For clients who wax regularly, consider offering a subscription service for their favorite aftercare products. This makes reordering a breeze and helps ensure they’re always prepared.

Pro Tip: Send a friendly follow-up email a few days after their appointment with a link to purchase the recommended aftercare products. A gentle reminder can drive sales and reinforce the importance of the products.

6. Offer Samples

Sometimes, clients just need to try before they buy. Offering small, free samples of your aftercare products can help them see the benefits firsthand and encourage them to make a purchase.

How to offer samples:

After a treatment: Give clients a small sample of something you’ve recommended. Let them try it out and experience the product for themselves. Bush Balm is available in a sachet, making it perfect for this, or we offer a small 50ml bottle for a luxury sample.
With a first purchase: Give first-time buyers a small sample of a second product they might need, such as our Tea Tree Skin Wash. It can lead to repeat purchases down the line.
Promotional events: Host in-store events where clients can try out different aftercare or skincare products, giving them a sense of luxury and choice.

Pro Tip: Always offer samples in small, neat containers or jars. They should feel like a treat—not just a random leftover product.

Upselling aftercare products doesn’t have to feel like a sales pitch. By educating your clients, personalising your recommendations, and framing the aftercare products as part of their full waxing experience, you can naturally boost your sales while offering real value.

Remember, your clients want smooth, beautiful skin, and you’re the expert who can help them achieve it. So, give them the tools they need to make their waxing experience last longer—and watch your aftercare sales grow!

Posted by Dawn on August 15th 2025