Starting Your Waxing Business

You’ve decided to take the plunge and start your own waxing business—congratulations! Whether you’re working from home, renting a room in a salon, or opening your own space, launching a beauty business is exciting, rewarding, and yes, a little overwhelming at first.

To help you navigate these early stages, we’ve put together a guide with practical tips on how to build your brand, attract your first clients, choose the right products, and set yourself up for long-term success.

1. Choose the Right Wax Brand for YOU

There’s no one-size-fits-all when it comes to waxing products. Some therapists prefer hard wax, while others swear by soft wax depending on skin sensitivity, hair type, and service area.

Things to consider when testing wax brands:

Skin sensitivity: Look for hypoallergenic or natural formulas for clients with sensitive skin, such as Outback Organics Opal.
Ease of use: Some waxes apply and remove more smoothly than others. This affects client comfort as well as your own working comfort, especially under pressure!
Melting point: A lower melting point wax is often more comfortable for clients and easier to work with.
Cost vs quality: While it’s tempting to go for the cheapest option when starting out, investing in quality wax often means better client satisfaction and fewer re-waxing passes.

Tip: Buy sample kits from brands and test them out before committing to large quantities. Speak to us about trialling Outback Organics for yourself!

2. Define Your Brand Identity

Before you create your logo or pick a business name, get clear on what kind of experience you want to offer. Are you a luxury waxing boutique? A fast, affordable express service? Eco-conscious and natural? The way you define your brand will influence your marketing, pricing, decor, and even how you interact with clients.

Think about:

Your target market (college students, busy mums, professionals, etc.)
Your vibe (fun and casual, high-end and professional, inclusive and safe)
Your values (sustainability, hygiene, comfort, speed)

Tip: Create a simple brand board with your color palette, logo, tagline, and fonts to help keep your branding consistent across social media and print materials.

3. Get Your Business Online

You don’t need a fancy website right away, but you do need to be visible online.

Google Business Profile: Make sure your business shows up on Google Maps and local search.
Instagram: Showcase your work, share before-and-afters, post client reviews, and go behind-the-scenes.
Online booking system: Use tools like GlossGenius, Square, or Fresha to make it easy for clients to book 24/7.

Tip: Before-and-after photos and client testimonials are gold—get permission and post regularly to build your algorithm. Ask us for our Social Media resources and images for setting up your website.

4. Start Small, Then Grow

You don’t need to offer every service at first. Focus on a few core treatments—bikini waxes, brows, underarms—and become known for doing them really well.

As you grow in skill and build your client base, you can expand into:

Male waxing
Full body or Brazilian waxes
Vajacials or skincare add-ons
Product retail (aftercare kits, exfoliants, etc.)

Outback Organics offer certified training in Intimate Waxing for both male and female intimate waxing, which is a perfect treatment to add to your repertoire once you're settled.

5. Attract Your First Clients Without Breaking the Bank

Getting those first 10-20 loyal clients can feel like the hardest part—but it’s doable!

Offer model rates to friends and family in exchange for honest reviews and photos.
Partner with local businesses likehair salons, nail techs, or fitness studios to refer clients to each other.
Run local promotions or giveaways on Instagram to generate buzz.
Use neighborhood apps like Nextdoor or Facebook Marketplace to get your name out in your area.

Tip: Create a “First Wax? No Worries!” guide or video to ease client anxiety and position yourself as the expert.

6. Focus on Client Experience

At the end of the day, word-of-mouth and repeat business will be your best advertising.

Make sure every client feels:

Comfortable and safe
Listened to
Well-informed about aftercare (try our Post Wax Leaflets)
Happy with the results

A cozy, clean setup, warm customer service, and thoughtful touches (like calming music or aftercare samples) go a long way.

7. Keep Learning & Growing

The beauty industry evolves quickly. Stay ahead by:

Taking advanced waxing or skincare courses
Following other successful waxers online for ideas and inspiration
Asking your clients for feedback and reviews
Tracking your numbers (how many rebooks, how much you’re earning, which services are most popular)

Bonus Tip: Join waxing forums or esthetician Facebook groups for support, advice, and product recommendations from others in the industry.

Starting a waxing business is more than just learning how to remove hair—it’s about building trust, delivering results, and offering an experience that makes clients want to come back again and again. With the right tools, mindset, and hustle, you can absolutely turn your passion into a thriving business.

Got questions? Drop us an email or message us on Instagram—we’re here to help!

Posted by Dawn on September 12th 2025